# LifecycleX

> LifecycleX is a lifecycle marketing orchestration partner for product-led SaaS companies. We engineer the marketing data pipelines, build behavior-based campaigns, and layer AI decisioning where it wins, turning product usage into recurring revenue.

LifecycleX operates as a hybrid orchestration partner, not a traditional marketing agency. We own the full execution layer: data warehouses, customer data platforms, and marketing automation, so PLG SaaS teams don't have to depend on internal engineering resources to run behavior-based lifecycle marketing. We are platform-agnostic and are certified partners of Customer.io and Braze, and we also implement Hightouch, BrazeAI, and JustAI for AI decisioning work.

Ideal client: VP or Head of Growth/Marketing at a product-led SaaS company, typically $5M–$50M ARR, whose lifecycle marketing is limited by broken data pipelines or dependence on engineering resources.

## Core Pages

- [Home](https://lifecyclex.co/): Overview of LifecycleX's three-part orchestration model: data infrastructure, behavior-first campaigns, and AI decisioning.
- [Services](https://lifecyclex.co/services): Full breakdown of technical orchestration, campaign execution, and AI decisioning capabilities, including data engineering, MarTech architecture, and platform implementation (Hightouch, BrazeAI, JustAI).
- [Contact](https://lifecyclex.co/contact): Request a free Lifecycle Orchestration Assessment, a three-stage engagement (intro, technical audit, strategic recommendations) that precedes any paid work.

## Case Studies

- [VectorCare](https://lifecyclex.co/case-study-vectorcare): Healthcare marketplace. 176% increase in marketplace transactions after LifecycleX engineered a bi-directional Segment-to-Customer.io data sync and behavior-based automation.
- [Scout](https://lifecyclex.co/case-study-scout): B2B SaaS. 522% increase in trial user activation after replacing manual sales outreach with a Hightouch-to-Customer.io automated activation engine.
- [US Global Mail](https://lifecyclex.co/case-study-us-global-mail): Logistics/virtual mail. 240% increase in MQL-to-trial conversion after a 5-stage behavior-scored HubSpot nurture framework replaced manual lead follow-up.

## Resources

- [The $100B Lifecycle Playbook (free eBook)](https://lifecyclex.co/ebook): Audits the activation engines of Slack, Notion, Clay, Apollo, Lovable, Canva, Calendly, and Monday.com, mapping how each moves users from signup to revenue.
- [Blog](https://lifecyclex.co/blog): Insights on engineering marketing data pipelines, behavior-first campaigns, and AI decisioning for product-led SaaS.

## Founder

Jon Farah, founder of LifecycleX, has a decade of agency background including Ogilvy (Verizon account) before founding LifecycleX. Speaking engagements include Boulder Startup Week ("The $50B PLG SaaS Lifecycle Playbook").