Turning activity into pipeline: AFIMAC Global’s 28.3 % EMP-to-Sales-Ready win

Turning activity into pipeline: AFIMAC Global’s 28.3 % EMP-to-Sales-Ready win

Project overview

AFIMAC Global generates a healthy volume of prospects, but most stalled after the first touch—long before sales could engage. They asked LifecycleX to design a full-funnel nurture engine that would (1) capture every lead in HubSpot, (2) measure engagement and progress prospects through five clearly defined lifecycle stages, and (3) hand Sales-Ready Leads directly into Microsoft Dynamics.

The goal: create a predictable flow of educated prospects who are ready for sales conversations.

Client
AFIMAC Global
Year
Services
Nurture Engine
Platform
Hubspot, Dynamics

Execution

We started with a deep dive into AFIMAC’s lead sources, buyer journeys, and tech stack. From there we built an end-to-end system that turns activity data into pipeline momentum:

  • Lifecycle framework & scoring. Defined five nurture stages. Engaged Marketing Prospect, MQL, SQL, Sales-Ready Lead, and Lost/Re-engage, then implemented lead and engagement-scoring rules that auto-assign every prospect to the right stage.
  • 25+ stage-specific emails. Wrote and deployed targeted messages for each stage, guiding prospects from awareness to decision while surfacing key differentiators, use-case proof, and social validation.
  • Dynamic HubSpot workflows. Created branching automations that progress leads down-funnel the moment scoring thresholds are hit, ensuring no manual triage or “stuck” prospects.
  • Microsoft Dynamics integration. Synced Sales-Ready Leads (and their activity history) directly into Dynamics, giving the sales team context-rich records without leaving their primary CRM.
  • Funnel visibility. Added dashboards for stage volume, conversion rates, and email performance, enabling weekly RevOps reviews and rapid optimization.

Project results

Within the first 30 days, 28.3% of Engaged Marketing Prospects are now surfacing as fully qualified Sales-Ready Leads, flowing straight into Dynamics for sales. Marketing has real-time insight into how prospects move through every stage, while sales receives a steady stream of informed buyers. Shortening ramp-up time and increasing close rates. With the lifecycle framework in place, AFIMAC now has a scalable engine to drive pipeline and revenue quarter after quarter.

Turning activity into pipeline: AFIMAC Global’s 28.3 % EMP-to-Sales-Ready win

What our great partners say

Tony S.
CEO, ProsperStack

"Before partnering with LifecycleX, we were capturing leads from our inbound campaigns, but didn’t have anything to nurture them along. The team’s ability to plug in with our existing CRM tools and apply our brand playbook throughout email content creation is exactly what we needed."

Danee F.
Digital Strategy Mgr

“The team rallied to go above and beyond to develop new tools for our indirect partners to use on their brand materials. They were easy to work with, had a great attitude and made the business as a whole better.”

David E.
CEO, VectorCare

“Working with LifecycleX has been great. Jon and his team are methodical and easy to work with.”

Todd V.
President, The Vura Group

“As part of our client’s expansion into new markets, we engaged the LifecycleX team to help design and implement an automated lifecycle marketing model. Together, we’ve found new ways to optimize the marketing function and propel leads through the purchase journey.”

Grant M.
Co-Founder, Duo

“With an extensive understanding of email nurturing and HubSpot, Jon consistently delivers exceptional results. If you're looking for a top-notch email professional to work with, LifecycleX is it!”

Mia D.
Marketing Mgr

"This team is a group of passionate professionals with great problem-solving skills. I'm continually impressed with their ability to work creatively under pressure."

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