Data, behavior-first campaigns, AI decisions

We're a hybrid orchestration partner. We architect data pipelines, deploy behavior-based campaigns, and layer AI decisioning on top where the data supports it, turning product usage into recurring revenue.

20+

Happy clients

4 Weeks

Avg. sprint

18 Months

Avg. engagement length

3 x

Faster experimentation

The mechanisms of lifecycle growth

To drive product-led growth, you need more than just good creative. You need a stable data foundation. We deliver both engineering and execution in a single unified motion.

Technical Orchestration The Engineering

The Focus

The data pipelines.

The Work

We architect the data layer. We clean up event schema, sync warehouses to CDPs, and build the logic that defines ideal journeys.

The Result

Reliable data that triggers the right message to the right user, every time.

Strategic Performance The Execution

The Focus

The campaigns.

The Work

We deploy the strategy. We design high-conversion templates, write behavior-based copy, and launch the complex workflows that drive users to convert.

The Result

Automated activation, expansion, and retention that scales without manual intervention.

AI Decisioning 
‍The Intelligence

The Focus

The propensity models.

The Work

We layer AI decisioning on top of the data foundation. We score users, select the right use cases for AI versus predefined journeys, and measure lift with holdout groups, not vibes.

The Result

Personalization that compounds over time instead of static rules that go stale.

We engineer the invisible pipelines

Marketing automation fails when the data layer is broken. We act as the architect for your growth stack, ensuring that product truth makes it to automation tools without data loss or latency.

The Goal

Define product truth.

The Work

We don't just use the data; we architect how it moves. We design event schemas to capture the right user signals. We build the pipelines that sync data warehouses directly to your automation tools, ensuring zero latency or data loss.

The Goal

Stabilize the system.

The Work

We handle the deep technical setup of marketing automation tools. From integration and identity resolution to IP warming and deliverability settings, we ensure platforms are configured to handle scale without breaking.

We deploy the growth engine

Infrastructure is potential; execution is revenue. Once the pipelines are built, we use that clean data to launch high-precision workflows that drive users toward their next milestone.

The Goal

Automate the ideal journey.

The Work

We stop generic batch-and-blast strategies. We build logic-based workflows that trigger messages based on specific user actions (or inactions). From "Sign Up" to "Upgrade," we deploy the specific behavioral nudges required to bridge every gap in the user journey.

The Goal

Decide, not just draft.

The Work

We build propensity scores that predict who's ready to convert, decide which users get AI-driven decisioning versus a predefined journey, and run holdout groups so every campaign proves its lift before it scales, rather than assuming the underlying model is working.

Full-stack execution capabilities

We don't outsource the hard parts. From writing SQL to designing in-app messages, we handle every layer of the growth stack in-house.

Data & AI Engineering

Event Schema Design

Warehouse Syncs & Reverse-ETL

Attribute Mapping & Subscription Center Build

Propensity Scoring & Use Case Selection

AI Decisioning Models

System Operations

IP Warming & Deliverability

Identity Resolution

Global Frequency Capping

Cross-Device User Merging

GDPR/CCPA Compliance

Creative Execution

Email Marketing

In-App Messaging (IAM)

SMS & Push Alerts

HTML/CSS Templating

A/B Experimentation

Stop guessing.
Audit your infrastructure.

We’ll analyze your event schema, CDP setup, and campaign triggers to find the specific leaks costing you revenue. Get a prioritized roadmap of fixes before you commit.

get an assessment

Data, behavior-first campaigns, AI decisions