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Drive SaaS Growth

Actionable strategies for SaaS teams looking to increase customer lifetime value with lifecycle marketing.

AI‑Powered Segmentation: How Machine Learning Turns Raw Events Into Growth Signals

AI‑Powered Segmentation: How Machine Learning Turns Raw Events Into Growth Signals

Unlock predictable ARR by mixing usage metrics with per‑seat fees—no pricing committee required.

Self‑Serve Onboarding ROI Calculator: Prove Activation Lift in Dollars

Self‑Serve Onboarding ROI Calculator: Prove Activation Lift in Dollars

Video-First Onboarding: How a Single Explainer Cuts Time-to-Value and Lifts Trial Conversion

Video-First Onboarding: How a Single Explainer Cuts Time-to-Value and Lifts Trial Conversion

Mapping User Friction: A Data‑Driven Method to Cut Onboarding Time in Half

Mapping User Friction: A Data‑Driven Method to Cut Onboarding Time in Half

From Seats to Success Plans: Designing Expansion Journeys for Enterprise SaaS

From Seats to Success Plans: Designing Expansion Journeys for Enterprise SaaS

Latest posts

AllLifecycle Marketing
AllProduct-Led Growth (PLG)
AllSales-Led Growth (SLG)
AI‑Powered Segmentation: How Machine Learning Turns Raw Events Into Growth Signals

AI‑Powered Segmentation: How Machine Learning Turns Raw Events Into Growth Signals

Unlock predictable ARR by mixing usage metrics with per‑seat fees—no pricing committee required.

Product-Led Growth (PLG)
Jul 8, 2025
Self‑Serve Onboarding ROI Calculator: Prove Activation Lift in Dollars

Self‑Serve Onboarding ROI Calculator: Prove Activation Lift in Dollars

Build a one‑screen calculator that translates activation metrics into ARR—then use it to fund your next growth project.

Product-Led Growth (PLG)
Jul 1, 2025
Video-First Onboarding: How a Single Explainer Cuts Time-to-Value and Lifts Trial Conversion

Video-First Onboarding: How a Single Explainer Cuts Time-to-Value and Lifts Trial Conversion

Use one video to accelerate activation and convert more PLG trials.

Product-Led Growth (PLG)
Jul 1, 2025
Mapping User Friction: A Data‑Driven Method to Cut Onboarding Time in Half

Mapping User Friction: A Data‑Driven Method to Cut Onboarding Time in Half

Find and fix onboarding friction to accelerate SaaS activation.

Product-Led Growth (PLG)
Jul 1, 2025
From Seats to Success Plans: Designing Expansion Journeys for Enterprise SaaS

From Seats to Success Plans: Designing Expansion Journeys for Enterprise SaaS

Map usage milestones to expansion plays and turn enterprise accounts into predictable seat growth.

Sales-Led Growth (SLG)
Jun 24, 2025
Behavioral Segmentation at Scale: Personalizing SaaS Journeys in Real Time

Behavioral Segmentation at Scale: Personalizing SaaS Journeys in Real Time

Real‑time behavioral segmentation delivers the right SaaS message to the right user—automatically.

Product-Led Growth (PLG)
Jun 24, 2025
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