Drive SaaS Growth

Actionable strategies for SaaS teams looking to increase customer lifetime value with lifecycle marketing.

Why SaaS Teams Are Measuring Churn Wrong (The Leading Indicators That Actually Matter)

Stop tracking churn after it happens. These leading indicators predict user risk weeks before cancellation.

Stop tracking churn after it happens. These leading indicators predict user risk weeks before cancellation.

Open rates are vanity metrics. Here are the 3 email metrics that actually drive SaaS revenue.

The step-by-step framework that tripled trial conversions through smart lifecycle automation.

Convert trials, upgrade freemium, and expand paid SaaS accounts with smarter emails.

Retention funnels convert active users into loyal, high‑value accounts.

Anticipate user needs with predictive personalization for SaaS growth.