Architecting the modern lifecycle marketing stack

An AI buying specialist that doubles as the demo, members onboarded harder than admins, and a stack with no marketing automation platform anywhere in it.

Six modules, three audits, and the rebuild that took click-through from 4.1% to over 17%. The full session.

Four behavioral triggers, a contextual upgrade prompt that only real-time data makes possible, and one power-user signal they're leaving on the table.

Eight months auditing how the biggest PLG brands convert signups. Three plays, the data infrastructure underneath, and the full session.

Months auditing how the biggest PLG brands convert signups. Three plays, the playbook itself, and the infrastructure that makes it work.

A blank canvas that is never actually blank, a behavioral trigger that fires off a section click, and Braze doing the heavy lifting.