Micro-Segmentation Madness: Why 47 User Segments Are Killing Your SaaS Lifecycle Marketing
Most SaaS teams create too many user segments and wonder why their lifecycle campaigns underperform. Here's how to find the segments
Jon Farah is the founder of LifecycleX, a SaaS marketing agency that helps software companies turn customer activity data into revenue through journey-aligned campaigns.
With more than a decade of experience in marketing—including many years spent deep in the trenches with SaaS brands—Jon brings a rare mix of strategic thinking, creative insight, and operational excellence.
His work has helped software teams:
At the core of Jon’s approach is a belief that marketing should feel less like noise and more like momentum—for the business and the user. He leads the LifecycleX team in building high-impact programs that are both human and high-performing.