Jon Farah

Jon Farah is the founder of LifecycleX, a SaaS marketing agency that helps software companies turn customer activity data into revenue through journey-aligned campaigns.

With more than a decade of experience in marketing—including many years spent deep in the trenches with SaaS brands—Jon brings a rare mix of strategic thinking, creative insight, and operational excellence.

His work has helped software teams:

• Increase purchases, upsells, and cross-sells
• Improve onboarding and long-term user adoption
• Extend customer lifetime value
• Replace ineffective default messaging with journey-aligned campaigns

At the core of Jon’s approach is a belief that marketing should feel less like noise and more like momentum—for the business and the user. He leads the LifecycleX team in building high-impact programs that are both human and high-performing.