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Why SaaS Teams Are Measuring Churn Wrong (The Leading Indicators That Actually Matter)

Why SaaS Teams Are Measuring Churn Wrong (The Leading Indicators That Actually Matter)

Stop tracking churn after it happens. These leading indicators predict user risk weeks before cancellation.

Lifecycle Marketing
Jul 30, 2025
Trial Conversion Framework Trial Conversion Framework

Trial Conversion Framework Trial Conversion Framework

Open rates are vanity metrics. Here are the 3 email metrics that actually drive SaaS revenue.

Lifecycle Marketing
Jul 30, 2025
Lifecycle Email Strategies for SaaS Trials, Freemium, and Paid Plans

Lifecycle Email Strategies for SaaS Trials, Freemium, and Paid Plans

Convert trials, upgrade freemium, and expand paid SaaS accounts with smarter emails.

Lifecycle Marketing
Jul 21, 2025
Predictive Personalization in SaaS Lifecycle Marketing

Predictive Personalization in SaaS Lifecycle Marketing

Anticipate user needs with predictive personalization for SaaS growth.

Lifecycle Marketing
Jul 21, 2025
Predictive Churn Scoring: How to Spot At‑Risk Users Before They Ghost

Predictive Churn Scoring: How to Spot At‑Risk Users Before They Ghost

Spot churn early with data‑driven scores and automated lifecycle campaigns that protect ARR.

Lifecycle Marketing
Jun 24, 2025
SMS: Lifecycle’s Missing Lane — When Pocket Pings Beat Email

SMS: Lifecycle’s Missing Lane — When Pocket Pings Beat Email

When SMS outperforms email in lifecycle journeys.

Lifecycle Marketing
Jun 19, 2025
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