Lifecycle Marketing

Micro-Segmentation Madness: Why 47 User Segments Are Killing Your SaaS Lifecycle Marketing

Most SaaS teams create too many user segments and wonder why their lifecycle campaigns underperform. Here's how to find the segments

Your dashboard shows healthy MRR growth, but users are quietly disengaging. Here's what to track instead.

Seven behavioral triggers that predict upsell readiness and the specific plays to convert each signal into expansion revenue.

Build a churn risk score in 15 minutes using behavioral data that predicts cancellation weeks before it happens.

Stop tracking churn after it happens. These leading indicators predict user risk weeks before cancellation.

Open rates are vanity metrics. Here are the 3 email metrics that actually drive SaaS revenue.