Product-Led Growth (PLG)

The SaaS Freemium Death Spiral: Why 90% of Free Users Never Upgrade (And the 3 Lifecycle Fixes That Change Everything)

90% of freemium users never upgrade. Here's why—and the lifecycle fixes that change everything.

Your users are completing onboarding but not converting. Here's why that's actually making the problem worse.

12 diagnostic questions that reveal hidden onboarding friction and provide specific fixes to boost activation rates.

The step-by-step framework that tripled trial conversions through smart lifecycle automation.

Retention funnels convert active users into loyal, high‑value accounts.

Build a one‑screen calculator that translates activation metrics into ARR—then use it to fund your next growth project.