Drive SaaS Growth

Actionable strategies for SaaS teams looking to increase customer lifetime value with lifecycle marketing.

Why SaaS Teams Are Measuring Churn Wrong (The Leading Indicators That Actually Matter)

Stop tracking churn after it happens. These leading indicators predict user risk weeks before cancellation.

The essential SaaS metrics for a dashboard that actually moves revenue.

PLG onboarding often fails. A lifecycle approach helps guide users to value—and keeps them from slipping away.

SLG teams lose deals post-demo. Lifecycle campaigns can fix the gap and improve conversion, retention, and expansion.

Strategic lifecycle marketing turns onboarding, engagement, and expansion into measurable SaaS revenue.

Tired of chasing growth hacks? Discover 5 proven, automated SaaS journeys that convert trials, expand accounts, reduce churn, and dr

Ditch the generic welcome email. Learn how SaaS teams build personalized onboarding journeys that activate users and increase retent