Architecting the modern lifecycle marketing stack

Six modules, three audits, and the rebuild that took click-through from 4.1% to over 17%. The full session.

Four behavioral triggers, a contextual upgrade prompt, and one power-user signal they're leaving on the table.

Eight months auditing how the biggest PLG brands convert signups. Three plays, the data infrastructure underneath, and the full session.

Months auditing how the biggest PLG brands convert signups. Three plays, the playbook itself, and the infrastructure that makes it work.

A one-afternoon audit that surfaces the 20% of event problems causing 80% of lifecycle pain. Free checklist included.

The 12 properties every SaaS event should fire with — copy-paste tracking plan template included. Built for lifecycle, not just analytics.