Drive SaaS Growth

Actionable strategies for SaaS teams looking to increase customer lifetime value with lifecycle marketing.

Why SaaS Teams Are Measuring Churn Wrong (The Leading Indicators That Actually Matter)

Stop tracking churn after it happens. These leading indicators predict user risk weeks before cancellation.

Sales not following up? Lifecycle gaps could be the issue. Here’s how better messaging re-engages pipeline and accelerates deal velo

Trial users aren’t converting? Learn how lifecycle marketing reduces PLG churn and drives trial-to-paid upgrades.

Most SaaS teams stop at onboarding. Learn how lifecycle marketing drives upsells, cross-sells, and expansion.

Predictive lifecycle metrics that help SaaS teams forecast—and drive—revenue outcomes.

Static onboarding flows kill SaaS retention. Here’s how dynamic, behavior-based onboarding keeps users engaged.

Most SaaS trial users aren’t ready to buy. Here’s how to nurture intent before asking for the upgrade.