Drive SaaS Growth

Actionable strategies for SaaS teams looking to increase customer lifetime value with lifecycle marketing.

PLG Stalls Without This: How Usage-Based Triggers Accelerate Growth

PLG Stalls Without This: How Usage-Based Triggers Accelerate Growth

PLG scales with usage-based triggers.

Why SaaS Churn Starts in Week One — And How to Stop It

Why SaaS Churn Starts in Week One — And How to Stop It

SaaS Growth’s Hidden Cost: What Delayed Lifecycle Campaigns Are Really Costing You

SaaS Growth’s Hidden Cost: What Delayed Lifecycle Campaigns Are Really Costing You

Lifecycle Campaigns for Sales-Led Orgs: From Demo to Deal to Renewal

Lifecycle Campaigns for Sales-Led Orgs: From Demo to Deal to Renewal

Rethinking Retention: Why SaaS Needs Continuous Lifecycle Campaigns

Rethinking Retention: Why SaaS Needs Continuous Lifecycle Campaigns

Latest posts

All Lifecycle Marketing

All Product-Led Growth (PLG)

All Sales-Led Growth (SLG)

The Lifecycle Metrics That Actually Predict Revenue

The Lifecycle Metrics That Actually Predict Revenue

Predictive lifecycle metrics that help SaaS teams forecast—and drive—revenue outcomes.

Lifecycle Marketing

The Problem With Static Onboarding (And How Dynamic Journeys Drive Retention)

The Problem With Static Onboarding (And How Dynamic Journeys Drive Retention)

Static onboarding flows kill SaaS retention. Here’s how dynamic, behavior-based onboarding keeps users engaged.

Lifecycle Marketing

Your Trial Users Aren’t Ready to Buy... Yet

Your Trial Users Aren’t Ready to Buy... Yet

Most SaaS trial users aren’t ready to buy. Here’s how to nurture intent before asking for the upgrade.

Product-Led Growth (PLG)

Which Usage Milestones Signal It’s Time to Sell More Seats?

Which Usage Milestones Signal It’s Time to Sell More Seats?

Usage milestones that trigger sales-ready expansion in SaaS.

Sales-Led Growth (SLG)

The 5 Core Product-Led Journeys Every SaaS Should Automate Today

The 5 Core Product-Led Journeys Every SaaS Should Automate Today

5 essential email workflows that drive PLG success at scale.

Product-Led Growth (PLG)

How to Convert Free Users Without Sales Touches: PLG Conversion Plays That Scale

How to Convert Free Users Without Sales Touches: PLG Conversion Plays That Scale

5 conversion plays for turning free users into paid—no sales call required.

Product-Led Growth (PLG)